[Jewelry making - Article 01040] - Re: [Orchid] Wedding rings ideas

[John Winters]

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    We have been doing a milder variation of this idea for over ten
    years. Most of our work is lost wax, and we go through the ususal
    design discussions and wax carving. When both ring waxes are approved
    by the couple we set a time and date for them to come in and melt the
    gold and cast eachother's rings. We pay attention to the mold and
    melt temperatures and all of the other details necessary to get good
    castings but they get to hold the torch and do it. We then let them
    cut off the sprue and maybe do a little polishing on the inside of
    the rings. That is about as much as most people want to do. 

    We strongly encourage the couple to invite family and friends to our
    casting parties and they often bring new customers. Our store is set
    up so everyone can gather around the centrifical casting machine (it
    is inclosed for safety) and cheer them on. Our record is 42 people at
    one time in the store but typically we get 10 or 12. We generally get
    snacks from a nearby deli and the customers will often bring glorious
    spreads. A few times they have catered dinners. We have even been the
    substitute wedding reception for local friends of a couple getting
    married out of the area. This does add to the time it takes to make
    the jewelry but it is such a strong marketing idea it is very much
    worth it, and it enhances our goal of having the customers feel as
    possessive as posible about thier rings. John


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