[Jewelry making - Article 00861] - Re: [Orchid] Stuller edge

[MillsGem]

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    For my money, Stuller is unquestionably the best supplier. As a
    matter of fact, in my forty years of being in business and a like
    period as a consumer, I know of no other company that is as well
    managed as Stuller. Stuller would serve as a model to any business
    in any field in any locale in the world. 

    On the other hand, because Stuller is so admirable, most retailers do
    have their catalogs. At last count, I heard that Stuller has forty
    thousand accounts ! So then, how do you compete when everyone shares
    the same source ? The answer lies in your personal creativity and
    ability to absorb information. The way to do this is to study the
    Stuller catalogs as if you were in divinity school studying the Bible
    ! There is so much information in their catalogs that one could
    devote a lifetime to absorbing it all ! Just learning the
    organization of the catalogs is a daunting task. But, if you have
    done as I have suggested and, if you have performed an in depth
    analysis of the customers needs and preferences, you will be able to
    go directly to the merchandise that serves the customers needs.    

Ron MIlls , Mills Gem Co. Los Osos, Ca.


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