[Jewelry making - Article 00158] - Re: [Orchid] Geller's pricing system

[David S. Geller]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========


    Doug, here are some answers to your posts. 

    Firstly the book was more designed for an employee working for a
    store situation. Secondly trade shops who use my book are doing as
    you are, charging 40 or 50% of the retail price. Many trade shops 
    GIVE a copy to the store and tells them that. 

    With the higher prices of gold I have made for another jeweler the
    same book just 25% HIGHER across the board. A $22 ring sizing is $28,
    etc. 

    Plat in that 3.2 book is priced at $610, 25% higher means $762,
    still $100 short but labor didn't go up 25% so it overall works
    great. 

    So either charge 25% MORE or buy a book already "upped". (It's $100
    for the first copy of the newer book, $50 additional copies= (404)
    255-9565 

    You mention the express column. For those unfamiliar, we have a
    column for those who want the repair done NOW or within 24 hours. All
    prices in that column are 50% higher than normal. 

    A $22 smaller sizing is $33. A $18 prong is $27, etc. 

    I've had 2 stores have me make them a price book and they said 

    "Remove the PRICE column, leaving only the express column, just call
    it PRICE." So all prices are 50% higher for normal work. 

    No one walks. 

    One store told me he quotes ONLY THE EXPRESS COLUMN. 

    A customer says "How much to size a ring?" 

    He says "$33.00" 

    Then he says "When do you want it?" 

    Whatever the lady says, she gets it. Today? Fine! How about 3 days?
    Fine! Next week? Fine. 

>     If I have to price every single job out of the book, then wait for
>     an OK, I'd have to add an additional handling charge to cover the
>     time spent just to look the job up in the book. 

    I posted the same thing, add in a few bucks for yourself. 

    Concerning setting charges, many people think my prices are too
    high. We charge EVERYONE whether they buy our ring or theirs the same
    price. My suggestion is to ADD into the ring after markup the retail
    setting charge and tag it that way and then don't charge extra to
    set. Example: 

	Ring cost: $400 X 3 = $1200
	Add retail for Head & Set:  $150

	TAG RING at $1350.00

    Now you don't have to charge ANYTHING, you got the real setting
    price. 

    Doug you'd be a good candidate for the 25% higher book or even the
    book that's EXPRESS ONLY. Let me know. 

    Another thing. You're an odd ball (nicely said). You value your
    time, expertise and income you need. Most people don't think like
    you. Congrats. $90 wholesale? Typical is $45. I argue with jewelers
    all across the country. They just don't think they can get it. If
    you'll open my book  and just POINT to the price, this is the closing
    ratio ACROSS AMERICA: 

	Repairs:	Sell 9 out of 10 people (maybe 9.5 out of 10)
	Custom Design:    Sell 7 or 8 out of 10

    No matter what you charge. 

    So think if you could do well if the prices are 25% higher or even
    50% higher. For an additional $45 flat fee I can put your company
    logo on the cover rather than the tools I have there, no matter how
    many copies you buy. 

David Geller
JewelerProfit
www.JewelerProfit.com
(404) 255-9565
(888) 255-9848


____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________