[Jewelry making - Article 00114] - [Orchid] DesignerDAY

[Caefbs]

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    If you're going to be in NYC for MJSA than you might want to attend
    DesignerDAY: The Business Conference for Jewelry Designers at the
    Roosevelt Hotel, Madison Ave. at 46th St. It's produced by Me, Cindy
    Edelstein and MJSA. 

    This full-day event is packed with education, information and
    insights. First Bruce Baker (famed lecturer on the fine craft
    circuit)  will do a two-hour workshop on Dynamic Selling. Bruce is
    amazing! He's got proven tips and tricks for jewelers selling their
    work from a show booth or retail shop. He's funny, energetic and
    very informative. 

    Next comes 3 workshops - Marlene Richey on the Surviving in a Free
    Agent Nation; Merchandising a Line for Maximum Effect, by Terri
    Ianuale a retail expert; and Get Your Buzz On -- Publicity,
    Presentation and the WOW! Factor with PR guru Elizabeth Florence.
    She'll teach you how to get editors, retailers, celebrities and
    consumers to notice (and remember) you and your work. 

    Lunch has a panel discussion with half a dozen fashion editors
    talking about how you can work with them most effectively. 

    If that's isn't a full day already -- we also offer one-on-one
    counseling sessions with nearly 2 dozen experts in media, marketing,
    advertising, sales, the internet and more. You can make appointments
    with as many as you'd like and get personalized, professional
    advice. 

    Our day ends with a panel led by me featuring famed jewelry makers
    on how the run their business most effectively. We'll discuss the
    deals they make with their vendors, service providers, sales reps,
    showrooms, editors and their retailers. It will be quite eye-opening
    for you. Panel features Fiona Tilley, partner in Gurhan, Jeff Feero,
    partner in Alex Sepkus, designer Meryl Waitz and publicist/product
    placement expert Michelle Orman. 

    The icing on the cake is that we have two specialty vendors with us
    - Charon Kransen who has a world-class selection of books on
    jewelry, art and design including many out of print books, important
    show catalogs and a lot more. 

    And lastly, for all you designers who do not have a good headshot --
    an essential marketing tool -- than you can have your photo taken
    during our conference by a professional photographer. Matt Benson
    will set up a mini-studio and shoot headshots digitally. You can
    choose from a few different shots and Matt will prepare it for you
    on CD. His fee? Less than $80. 

    For more information and to register for this amazing conference
    visit: http://www.jewelersresource.com/DDay/DDsked.html 

    Hope to meet fellow Orchid members during the MJSA weekend. I too
    will be exhibiting at the MJSA Expo and offering consulting sessions
    in my booth. 

See you there!
Cindy Edelstein
Jeweler's Resource
cindyedelstein AT aol.com


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