[Jewelry making - Article 00093] - Re: [Orchid] Weapons of mass-destruction

[MillsGem]

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    Dear David, You may be over-reacting a bit. My personal experience
    with selling loose stones is that it is extremely difficult to sell
    them. It is very difficult for the general public to relate to
    stones that are out of the mounting. I have had a large stock of
    stones on display for many years and found that they rarely created
    sales. This Christmas I decided to put the loose stones away and
    mount some of them. Imagine my surprise when I saw those same stones
    fly out the door after mounting, I have had a similar experience
    with waxes. People just can't visualize them in the finished
    product. I really don't think that Costco will have much luck with
    the loose diamonds, but I will look forward to a postscript from you
    should you be able to observe their results.    

    In the past I have had loose diamonds on display and the results
    were not worthwhile inspite of the fact that they were large, high
    quality, competitively priced and supported with GIA certs. I now
    never put loose diamonds out.....just putting them in a two dollar
    stone holder in a ring box does the job. On the other hand, who is
    buying high ticket nowadays ? I am putting all my effort into bread
    and butter price oriented goods. After all, how much money are you
    going to make on an occaisional ten percent margin? .......yah gotta
    have volume too !   Ron at Mills Gem, Los Osos, CA 


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