[Jewelry making - Article 00933] - Re: [Orchid] Online website sales

[Annamari Mikkola]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========


    Since I haven't posted anything to Orchid before, a short
    introduction: I am an interactive art director and get my living
    from designing web sites and anything else related to new media.
    Lately, I have fallen in love with jewelry design and specifically
    with PMC. Some of my pieces start to look good and jewelry design
    seems to take over my life exceedingly. Hopefully, I'll get to
    design my own jewelry site soon. 

    So, here's some advice about web sites: 

    1) Treat your web site like you would treat your store. It has to be
    well designed, inviting and organized. You want people to come in,
    stay there, find what they are looking for and ultimately walk out
    with a piece or two. If some of your jewelry didn't sell in a retail
    venue, it most likely won't sell in the web. 

    2) You want people to find your store, so make sure to advertise.
    You need to stand out from the thousands of web sites out there.
    Disappointing experience with E-bay doesn't mean your jewelry isn't
    appreciated, it just means right people didn't happen to click on
    the page. Also, consider what E-Bay's target audience is looking
    for... mostly cheap bargains. 

    3) Unless you are absolutely sure, you can (and want to) manage
    design, coding, e-commerce issues etc. on your own, use a
    professional. Your jewelry deserves it. In the long run, you'll save
    a lot of time and money when the information architecture and coding
    are done correctly from the beginning. You may be a great jewelry
    designer, but interactive design is a different craft. 

    4) At the best, your web site can be a wonderful new showcase for
    your jewelry. Unlike with printed materials, it is easy and
    inexpensive to change pictures, modify a description or add a new
    line of jewelry. 

Annamari Mikkola
http://www.mikkola.net



____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________