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Re: [Orchid] FTC Jewelry guide, misleading and deceptive practices  
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From: Lee Einer
Date: Sat Nov 15 06:28:32 2003
 
     
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Hi, Beth-

    Sincere thanks for your compliments on my work. 

    You stated in your post, 

>       leaving the legal definitions aside, if it is ok to use "raw
>     materials such as sheet, wire or ingot", which you did not fashion,
>     why is it NOT ok to use raw materials such as cut stones or beads,
>     which you did not fashion? 

    This is the key, Beth- 

    Why would you begin by leaving legal definitions aside?  They were
    developed based on consultation with jewelry trade organizations and
    jewelry businesses, in order to establish  definitions which would
    be unambiguous and which would afford protection to both to the
    trade and the consumer. The reason why it is ok to use "raw
    materials such as sheet, wire or ingot" and not premade components,
    is that the former are_ raw materials_, from which you must actually
    hand-make your jewelry, as opposed to premade components which one
    only needs to assemble. Another reason why one is OK and the other
    is not is that such is the determination of the US Fair Trade
    Commission. 

    I realize that most painters don't mix their own paint, or stretch
    their own canvas. I am admittedly unaquainted with the term
    "handmade" as it applies to paintings and lithographs. I was not
    speaking about these other areas of artistic endeavor, though. The
    part of my post which we are now discussing dealt with the term
    "handmade" specifically as it applies to jewelry, as the terms
    "handmade" and "jewelry" are defined by the FTC. 

    I am not asking anyone to denigrate their work. I believe that we
    are all capable of describing our work in a way which is clear and
    which communicates respect for what we do, without resorting to the
    use of terms in ways which have been determined to be misleading and
    deceptive. 

Regards,

Lee Einer
www.dosmanosjewelry.com


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