[Jewelry making - Article 00672] - [Orchid] What is the most important thing to do when starting out?

[Tracey Bell]

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    I am just getting started as a jewlery designer/independant studio
    artist (fancy names for a girl who likes to play with metal).  I
    have a pretty good set up with tools, torch, rolling mill,
    education, etc., but I can't decide what the next step should be. 
    What should I invest my measly funds in?  What would you say is the
    most important step for getting your name out there and your work
    known, and especially making money?  Web page, portfollio,
    consignment, contests,traveling to shows? (each of these represents
    a substantial investment in equipment so I wanted to get some input)
    All my school taught us about marketing was how to enter contests
    and I think that is a bit one sided because I am sure there are many
    other markets.  Ps. has anyone read any good books on the subject of
    art marketing that they would reccomend?  I have no clue about the
    etiqute involved in talking to galleries and reps.  Thanks, Tracey


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