[Jewelry making - Article 00052] - Re: [Orchid] Rosen Shows 'Premier Jewelry' section

[Lisa]

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    Hi Laurie, I have done the Rosen show for the last 13 years or more
    as well as the ACC shows. Although the "Premier Section" certainly
    does have a different feel...large banners with your face on it, a
    different color of carpeting, and larger booths, I've found that if
    your work is interesting and well executed, buyers find you readily
    and gratefully, in the, "sea of exhibitors". 

    I think that perhaps you will see from looking around for yourself, 
    that paying more for a banner and a fancier booth doesn't exactly
    compensate for a lack of originality. Although its a truly great
    section for the very well known, with an established customer base,
    ( Falcher Fusager and his company Magick come to mind), I've spoken
    with several in the "Premier "section over the few years that it has
    been in existance who have beautiful work but have sold diddly
    squat, (that's a technical term for not a dang thing), and many in
    the vast sea who have made high end sales hand over fist. 

    Premier is a pretty section to show off your wares in , and my hat
    is off to Wendy for trying to make it easier for the very high end
    buyers to more easily target their market....but some buyers don't
    even bother looking in that section because of a somewhat misguided
    perception that the goods found there are out of the reach of their
    pocketbook. I sell high end, and so far, I plan on sticking to the
    ocean, but then I am near the door and easy to find. I guess what I
    am trying to say is that the "premier" section is no guarantee of
    sales, and may not be worth the money to you. 

    Lisa, (Rode a friend's mustang the other day, kinda like putting a
    saddle on a large jackrabbit. Ow!) Topanga, CA USA 


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