[Jewelry making - Article 01351] - Re: [Orchid] Handmade vs mass-produced

[tb1]

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>     Granted, these new ads, with the scent of DeBeers all over them,
>     selling Keepsake diamond jewelry at Wal-Mart, are pretty slick. 

    I LOVE this kind of discussion,  I always look at who printed what
    ever book I am looking at and find that almost any book on diamonds I
    look at is somehow DeBeers . How does this tie in with the low end
    jewelry discussion? Well, I have seen Walmart touted as the largest
    seller of jewelry in the nation or maybe even the world. I have also
    read recently that Walmart only keeps 4 cents of every dollar they
    sell. So , while I envy Walmarts advertising budget, I look at the
    bottom line and just wonder. I think a heavy dose of skepticism is
    necessary in any situation, especially business. How do WE market to
    the huge market available in the US? I have ideas like separate 
    yourself from the pack, market to your strengths, try to be realistic
    about your market. How do we make the larger public appreciate what
    we do? We can't do it on our own, I sure don't have the money.
    Museum curators, artists, trades people must work together somehow to
    show the US public the value of our  passion. But, wait, when we do
    sell them our prices will have to go up because we can't produce in
    those quantities. Oh, the contradictions make my head spin. Back to
    GIA and DeBeers, if I had a market like they do I would exploit it
    like they do and embrace the largest part of that market, the low
    end. After all most of the diamonds out of the ground are low end. 
    Sam Patania, Tucson


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