[Jewelry making - Article 00527] - Re: [Orchid] Gay community advertising

[Jim Reitze]

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    Amen, Delores. Beyond the obvious intelligent use of demographics for
    advertising purposes, most groups of people cannot be that
    conveniently categorized.  If we are selling sports oriented jewelry,
    we would advertise in sports media, or that section of the daily
    paper.  I would think, then, that if we wish to reach any particular
    segment of society, we should target the media that will reach them
    best.  But beyond that, unbiased good service is the key. Jim 


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