[Jewelry making - Article 00416] - Re: [Orchid] Got a life?

[Big Daddy]

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>     Mostly, I just repair cheap jewelry all day, trying to bandaid
>     things together for people unwilling or unable to pay for a really
>     good job, or better stuff to begin with. 

    Jim- here's a little unsolicited advise.  Me being a third generation
    jeweler, I have received more than my fair share. 

    I am in a very small community also and the people have very limited
    resources, but I have found that when it comes to people having their
    jewelry repaired it is a matter of trust, not price.  The opposite is
    true for buying jewelry, not entirely, but mostly, it's an issue of
    price. 

    I'm behind the bench, on the sales floor, scrubbing the toilet, doing
    the books, et al.  The thing I do when explaining, or better yet
    saleing, repairs is show them what is going to be done.  The JA guide
    is an awesome tool for this.  When you tell people something they can
    doubt it, but when you show them, for some reason it's more
    believable.  I also subscribe to Geller's philosophy and it has
    really opened my eyes.  

    One other thing that I have started doing because I am absolutely
    barred on the bench is to start slowly raising my prices every month
    to slow down the volume. However, this has not happened, but what the
    hell, I'm getting more coin.  When I start getting some walk aways
    every month then I'll know what my market will bare. 

    Sell that repair romance it the same as a sales person does a piece
    on the floor.  If you do you'll find you'll be fixing more of that
    walmart crap the way it should have been made and the word of mouth
    will help too. 



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