[Jewelry making - Article 00061] - Re: [Orchid] Rhodium as White gold finish

[Daniel R. Spirer]

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    You should absolutely not use the term "white gold finish" for
    something that is rhodium plated.  You are absolutely misleading the
    customer and you are in violation of the law as well.  You cannot
    call something that has absolutely no white gold in it white gold
    anything.  You can say that it is rhodium plated and if the customer
    appears confused you can tell them that rhodium is in the platinum
    metals group.  Most people are familiar with platinum. 

Daniel R. Spirer, GG
Spirer Somes Jewelers
1794 Massachusetts Ave
Cambridge, MA 02140
617-491-6000
spirersomes AT earthlink.net
www.spirersomes.com



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