[Jewelry making - Article 00021] - [Orchid] Rhodium as White gold finish

[Doug Dreyfus]

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    I sell a lot of silver jewelry that's plated with Rhodium; we tell
    our customers that it is silver jewelry with a "white gold finish",
    not in order to mislead them, but they're familiar with the term
    "white gold" and automatically understand that this is silver that's
    plated to resemble solid white gold. Two questions: 

    a) do you think we are being misleading by not explaining to them
    that the silver is plated with rhodium? I'm not trying to mislead
    them, I'm just trying not to confuse them! 

    b) I was at a trade show recently and one of the wholesalers told me
    that her silver jewelry was plated in white gold, and I replied that
    I sold a lot of rhodium plated silver jewelry. She corrected me and
    insisted that her silver jewelry was plated with white gold, and
    after I asked her for clarification she acted ignorant about rhodium.
    Is there truly a difference between white gold plating and rhodium
    plating. I was under the impression that all (or nearly all) white
    gold is plated in rhodium. Is this accurate or not? 

Thanks in advance for any replys!  Doug



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