[Jewelry making - Article 01060] - Re: [Orchid] Credit Cards and Internet Sales

[Hanuman]

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    Online credit card payment provider will give you an authorization
    to charge you customer account if the card is valid. Otherwise the
    card will be rejected. Now IT IS YOUR duty is to verify that the card
    owner was the one who placed the order and not someone else was his
    card. 

    Here are few points to consider. 

    1. Verify the AVS (Address Verification System). Don't ship unless
    both the address and the zip code submitted match the bank's
    records. (AVS=4) 

    2. Use CVV1 and CVV2 verification. CVV are those 3 digits that are
    not embossed on the card. (3 digites to mastercard and visa, 4
    digits to American Express). A match will give you loose indication
    that the card is at the possession of your customer. 

    3. Evaluate the order. Most internet users will NOT place an order
    on their first visit to your site. The Internet standards are 4.5
    visits before actually placing an order. Have your system track this
    variable and pay an extra caution for those who place an order on
    first visit. I call it "The Shake hand factor" (SH>0 is fine) SH
    factor which very high, lets say 30, might result of a bad site
    design.... 

    4. Evaluate the order composition. 2,000$ order shipped by 8$
    airmail smells fishy.... 

    5. Always have a prof of shipment, FedEx airbill for example. It
    will help you resolve chargebacks. 

    6. Get the IP of your user and resolve it to its geographical
    location. You may surprise how many honest looking orders resolves
    to Russia, Indonesia and other online fraud centers. here is a good
    tool that you can freely use 

    http://www.networldmap.com/TryIt.htm?GetLocation 

    7. Determine your risk factor. Since Online credit card are RISKY,
    you can limit the $ value orders you are willing to accept online.
    2,000$ is a reasonable figure. For greater orders ask for a wire
    transfer.... 

    8. Be calm. Don't rush to ship until you are positive that all the
    signs indicate an honest transaction. If you have just and even just
    a tiny tiny suspicion, ask your customer to FAX you an authorization
    form. 

Hope it helps
Hanuman



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