[Jewelry making - Article 00683] - Re: [Orchid] Negotiating with retailers

[Wendy Newman]

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    I'll still insist on at least a 60/40 split for consignment.  If a
    shop wants my work at 50%, they need to buy it wholesale. period.  As
    for marketing, one of my galleries came up with a good idea that I
    put into action.  All my pieces are one-of-a-kind, and the stone
    identification of them can be a little bit tricky for the gallery
    sales clerk.  I started doing information sheets on each piece using
    a microsoft access database. On the left is a picture of the piece (I
    take them anyway for the website), and a description of the metals,
    stones and process used.  I also inlude the retail price (which also
    keeps the galleries from jacking the price up). On the right is a
    brief bio of me and instrucions for the care of the item. There is
    also a small picture of me and my contact information.   I've had
    good feedback on this so far from the galleries and my retail
    customers. 

Wendy Newman



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