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From: Susan Lucas Date: Fri Jul 11 03:21:16 2003 |
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========[ Invite a Friend - http://www.ganoksin.com/invite.htm ]======== Annette, I loved your post about how to act at a trade fair. You really hit home on some very important points that would be applicable to a store as well as a fair booth, like cleaning the cases, interacting with the people, starting a conversation, etc. We did our first trade show last week-end, and I can say it was a success. This was in spite of the fact that we are a retail business and there were other businesses at the same show selling their products at below wholesale prices to anyone who attended - wow, talk about tough competition! Anyway, I made a practice of keeping our little tiny display case spotlessly clean, even if it did not need cleaning (most of our beads were out in the open, but some really pretty ones were in the case and it acted as a desk for writing too.) I kept straightening and rearranging the beads, welcoming people to "paw through the piles" and holding things up and handing them over for them to see close up or undoing the hanks for them to "try on." (Hubby commented on how they all were petting the beads - true.) I just had to share one little story about this event when I read your post. One customer took a look at some moss agate, held it up to her neck, as if a necklace, and wowser! Her companion, my hubby, and I all just ooohed and aaahhed it was so gorgeous. She did not want to pay that much and, in spite of everyone's encouragement, went away without it. A while later she returned, looked at it again, and went away again. Her companion, my hubby, and I almost cried, she looked so gorgeous in that stone. (We almost gave it to her.) Anyway, she came back again and bought it, saying that it was the stone for her astrology sign. So, I asked her what that was and told her that I now knew something about moss agate that I had not known before and thanked her, with many more compliments on how truly gorgeous it was with her coloring. And that was no lie! (I've never seen a stone light up a face like that one did to her.) So, bottom line is even if it is work (and it was) have some fun with the product and the people. If it's no fun, then change your line of work as quickly as possible. Susan Sun Country Gems www.suncountrygems.com ____________________________________________________________________ T h e O r c h i d L i s t Open Electronic Forum for Jewelry Manufacturing Methods and Procedures ____________________________________________________________________ Orchid FAQ: ~ http://www.ganoksin.com/orchid/faq.htm Orchid Archives: ~ http://www.ganoksin.com/orchid/archive Orchid Galleries: ~ http://www.ganoksin.com/orchid/gallery.htm Invite a Friend: ~ http://www.ganoksin.com/invite.htm ____________________________________________________________________ Tips From The Jeweler's Bench - Article Archive ~ http://www.ganoksin.com/borisat/tip_sear.htm The Jeweler's Selected Bibliography List ~ http://www.ganoksin.com/jewelry-books Buy Orchid Jewelry: ~ http://www.ganoksin.com/shop ____________________________________________________________________ -Unsubscribe: -Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank ____________________________________________________________________ |
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