[Jewelry making - Article 00153] - Re: [Orchid] The casting not hand made discussion

[Bruce Holmgrain]

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>     After thirty years of making jewelry I think this statement is
>     entirely wrong.  People are very concerned with the fact that their
>     jewelry is handmade (I'm not getting into the discussion of cast vs
>     hand built as we do both) by the jeweler they are dealing with.  It
>     is one of the main reasons my business has been as successful

    Dan, You have taken what I wrote out of context. 

    For sure, a lot of customers want to believe that they are relating
    their desires to the person that will do the job. They are of the
    belief that by relating directly with the jeweler that they will
    overcome any breakdown in communication. That had nothing to do with
    my suggestion. 

    I was just pointing out that the customer wants a quality job and
    really doesn't care how that is accomplished. Cast, die struck,
    machined or handmade. For this reason, I am moving ahead with the
    study and implementation of rapid prototyping for custom jobs. As
    yet, I have had no one pull a job because it wouldn't be handmade. 

Bruce Holmgrain
JACMBJ



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