[Jewelry making - Article 00049] - Re: [Orchid] Experience with corporate cafeteria market?

[Dave Sebaste]

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    Hi Karen, I have a bit of experience in this sort of market, although
    I made the arrangements myself. I did two "corporate" shows when I
    was first starting out as a full-time artist jeweler. Good learning
    experiences for me, but not lucrative. I didn't have my professional
    display cases then, and hadn't identified the motivation that will
    cause people to want to buy from me. 

    Just starting out, I didn't have a large inventory of my own,
    unique, handmade jewelry. Wanting to "fill out" my display, I bought
    a number of nice, commercial settings from one of our well known
    vendors and set my stones in them. 

    The trays with the manufactured goods didn't even get a first look,
    much less a second. People wanted to see the unique, one-of-a-kind
    pieces they won't see at a jewelry store... the kind of work that
    justifies me coming to their offices and showing it off. 

    Having done a number of juried fine art shows since then, I think I
    could be a lot more successful with it now. I would give the advice
    to lean heavily toward your own unique creations, and set up the
    most professional display you can muster. 

    As a side note, my wife and her colleagues look forward to the
    visits of a vendor of counterfeit (knock-off) handbags who comes by
    their office to do shows on occasion. Just how many purses does a
    woman need? ;) 

All the best,
Dave
Dave Sebaste
Sebaste Studio and
Carolina Artisans' Gallery
Charlotte, NC (USA)
dave AT sebaste.com 
http://www.CarolinaArtisans.com 


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