[Jewelry making - Article 00014] - [Orchid] Experience with corporate cafeteria market?

[Karen Goeller]

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    Hi Folks, Another marketing-oriented question for you all. 

    In my previous corporate life, we had a cafeteria that hosted
    vendors about 3 days per week.  The vendors set up tables to sell
    stuff, ranging from very nice jewelry to plants, to crafts and phone
    plans.  It was a pretty nice way to do some shopping on our limited
    lunch free time, especially for last-minute gifts and personal
    "indulgences." 

    I've been put in touch with a company that coordinates this type of
    program here in the Northeast.  For a one-time signup fee they
    qualify you as a vendor (you fill out applications and such) and they
    provide you with the lists of corporate venues and available dates on
    an ongoing basis.  Each company has their own per diem fee (ranging
    from $40 up to $150 per day) for displaying.  There is no obligation
    to sign up for a minimum number of dates or anything. 

    My question is whether any of you have experience with this type of
    arrangement and marketplace from the seller's side of things?  Do
    you feel it's a profitable way to get your work to market and has
    been worth its while?  Are the "coordinating companies" generally
    reputable?  Any pitfalls I need to look out for?  What are the price
    ranges you've been successful with in this arena? 

    My work is both off-the-shelf hand-crafted artisan jewelry in silver
    and gold with semi-precious stones and (this is new for me) some
    resale of Stuller and similar-quality finished products.  The meat of
    my work is custom design, particularly commemorative and bridal-party
    coordination. 

    Thanks for any help or insight you can give! 

Karen Goeller
kgoeller AT nolimitations.com
http://www.nolimitations.com
Handcrafted and Unique Artisan Jewelry


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