[Jewelry making - Article 00995] - Re: [Orchid] The cost of selling out

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    Hi Ron at Mills Gems. I started using David Geller's prices, and
    while I have to adjust a bit, I think the most resistance I have to
    raising my prices is how much I feel I am worth. Some of the replys
    seem to be based on a concept of what is fair or competitive, and
    that changes depending on our overhead. That is not a logical basis
    for pricing. I am in agreement with the basis of what David Geller is
    doing, as I have a mom and pop small jewelery store and I am in a
    partnership in a mall store. We raised our prices according to what
    Geller suggests. Both stores are getting the work and making more
    money. It is a trust issue, not money issue. Particularly on sizing
    rings, Ron, my own personal opinion is you are doing the sizings too
    cheap. Based on one fact. How many times have you had a problem, and
    it cost you more to do the work with no compensation? I know the
    answer. I believe it is wise to charge more, just like other
    retailers, for loss or spoilage. In our case it is underestimating
    the cost. My sense of humor is that we are already capitalists, we
    can chose to me rich or poor ones. It is not about competition, and
    It is not about chargig too much. Those are considerations in the
    equation, but what works in both parties best interest is the
    criteria. If you charge too much and cannot get any business, that is
    a consideration. Charging more and finding out that there is not
    resistance to higher pricesmeans what? It means that your customer
    values your time more than you do. The part about the $3 filter
    being $27 actually supports what I'm trying to say. If you consider
    that the dealership has done it's homework and is charging what it
    needs to order, stock, ect all of what needs to be accounted for to
    supply and sell the item, it is business, not ethics or morality. My
    opinion about sizing is that the time you spend sizing your customers
    finger and talking about the weather (or the war) is why, n my
    opinion, you are not charging enough Don't some of your customers
    make your blood pressure go up? What that worth? And  Susan Sliedel:
    I have found that there is great wisdom in marking down items to get
    rid of items that do not move, in my store I have peices I have made,
    and pieces that we purchased. There is a connect to me between what
    David Geller is teaching and what Suzy Orman teaches people about how
    to get their financial lives in order. My $50 worth, Richard in
    Denver, still digging out from our blizzard 




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