[Jewelry making - Article 00716] - Re: [Orchid] [Digest Post] Keystone

[Ton / Ganoksin]

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From: Beth Rosengard <bethrosengard AT earthlink.net>

>           Keystone means double your cost. Triple is three times your
>     cost. 

    David,  This definition is misleading.  Keystone means (as others
    have said) double the *wholesale* cost.  Triple key is three times
    *wholesale*.  If "you" indicates the artisan rather than a retailer,
    then the word "cost" is actually inaccurate. 

    Beth 


From: "Douglas Turet" <anotherbrightid AT hotmail.com>

    Hi Nancy, I just read your posting on the Orchid List, and thought
    I'd be one of the first to answer you. Just as the "key" stone (or
    keystone)in an arch made of masonry is the one whose location is
    positioned exactly halfway between the two ends of that arch, the
    "keystone" model of jewelry pricing places the dollar amount of your
    cost at exactly the halfway point of your retail pricing. In other
    words, an item priced at "keystone" sells for exactly twice it's
    wholesale cost. To keep matters interesting, the phrase, "triple
    keystone pricing", means three times your cost (as in the Stuller
    catalog, and others). How's that for simplicity? 

    All my best, Doug Douglas Turet, GJ Lapidary Artist, Designer &
    Goldsmith Turet Design P.O. Box 162 Arlington, MA 02476 Tel. (617)
    325-5328 eFax (928) 222-0815 anotherbrightidea AT hotmail.com


From: JSEllington AT cs.com

    Pricing at Keystone means you divide the price given by a factor to
    get your cost. Triple keystone means your wholesale cost is 1/3 of
    the price given. 

    J. S. Ellington 


From: "Michael R. Mathews Sr." <Ringman AT cox-internet.com>

    Hello Nancy: Keystone is the price of an item. Too "Key" or
    "Keystone" is defined as doubling the price or 2 times the price. If
    you pay $100 for an item you "Key" it too $200. Triple keystone means
    that the item cost 1/3 of the amount you charge for it or you are
    charging 3 times what it cost. This is were it gets tricky, there is
    no double keystone because the term "Keystone" basically means
    doubling. Many catalogs such as Stuller list prices at triple
    keystone at a $300 gold market so that when you show the item in the
    catalog too a customer you can use the price listed without them
    seeing what you pay.  I hope I have explained this well. 
    Michael R. Mathews Sr.   Victoria,Texas   USA   JACMBJ



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