[Jewelry making - Article 00700] - Re: [Orchid] Visible prices

[Karen Seidel]

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    Hi all Speaking from my experience, I have found that my customers
    are mostly (about 80%) mature females with middle to upper incomes,
    and often a career. If I do not have prices showing on the majority
    of my pieces, especially the more expensive, they will comment to
    their friends on the 'nice pieces' and walk away.  Like Kay, they do
    not wish to talk to me unless they know they can afford the pieces.
    Funny enough I found this to be true even when I worked in the
    Jewellery store. I was always telling my boss that she needed to have
    more price tags visible. Of course they had to be classy looking ones
    and not just an Avery label with inked in prices. Even now my prices
    are printed on a tag that describes the piece and its stones and has
    my logo on it. 

    I still find it easier in general to sell to men. They are less
    likely to quibble prices and pay the ticketed price. Usually they are
    buying for someone special and like to brag about how much they spent
    on a gift as if the more expensive means better quality. Though they
    usually have a pretty good eye for quality. I have even had them tip
    me further as they felt I deserved extra for spending time talking
    and describing the items. The women are more likely to ask if that is
    my best price, though that is not as much a problem now that I carry
    a larger selection of better quality and higher priced items. If a
    product was under $20, many people thought that if they bought more
    than one (usually 2 :-)) they qualified for a discount. I also get
    the odd senior that asks if there is a senior discount. I just
    remind them that even if their pension is low, it is better than what
    will be available when I am old enough to get a pension and I have to
    work extra hard now so I can look after myself later. 

    The other thing I do not do is put things on sale as then everyone
    seems to think if they wait it will get cheaper. In the jewellery
    store I actually had people ask when our next sale was. The only
    thing I discount now is the odd discontinued item, or a damaged item
    (usually a broken crystal). 

    Happy selling everyone. May this be your best year yet. 

    Karen Bahr   "the Rocklady"  (rocklady AT nucleus.com) K.I.S. Creations 
    May your gems always sparkle.


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