[Jewelry making - Article 00686] - Re: [Orchid] Environmental sound casting

[Bev-Sue Powers]

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    I'm new to the Jewelry industry, but I am not new to the business
    world. There are some very significant trends Re: "Environmentally
    Friendly" trends that are important to be aware of.  There is a
    defined market category termed "Lifestyles of Health and
    Sustainability (LOHAS)".  This is a $32 BILLION year market place,
    growing at 10% a year in the US alone. The key concept is creating
    products in a "sustainable" way, i.e., ways that do not impact the
    environment, people (e.g., anti sweatshop and paying a livable wage),
    AND are profitable.  Impossible to hit all three?  Wrong. Humanity
    has barely begun to be innovative about taking a
    sustainability-ensured, 3-pronged approach to manufacturing. Those
    enterprising souls who figure out how to minimize impact on the
    people, the planet, AND creating profitable wares (jewelry in our
    case) are going to jump to the head of the pack. Don't believe me? 
    Check out www.lohasjournal.com Bev Sue Powers, Evolution Jewels


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