[Jewelry making - Article 00440] - Re: [Orchid] The cost of holding out

[MillsGem]

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    Dear Karen, Keep up the good work ! Jewelry that is well executed and
    of distinctive design will always find a market, albeit the kind of
    market that you are positoned in will also alwys be vulnerable to
    economic fluctuations. The point is that we all have to be sensitive
    to overall market conditions and that we must bend a little with the
    bend or risk getting broken. 

    I always post my prices and I certainly do not charge some more than
    anyone else. On the other hand, when I have a customer who really
    likes my work, I am apt to give them a better break pricewise on the
    assumption that they will more likely to be repeat customers. 

    On another plane, let's not throw all markets into one basket. The
    retail jewelers market is one in which more mundane issues apply Here
    we are meeting the needs of average consumers who want to commemorate
    a special familiy or social occaision. In this market we are not out
    to sell a masterpiece of artistic effort, but, rather, a tasteful
    piece of jewelry that is affordably priced. The foregoing is so
    obvious that I am not going to belabor the issue.      

Best Wishes, Ron at Mills Gem, Los Osos, CA..



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