[Jewelry making - Article 00182] - Re: [Orchid] Pricing your product

[M. Osedo (Studio Cute)]

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Dear Dan--

>     of you honestly think that a car mechanic has more education about
>     his field than most of you do?  Do any of you honestly think that
>     what a car mechanic does is worth more than say working on a
>     family 

    Heh, well, I doubt anyone's been killed in a rush hour necklace
    crash before. ;D 

    Seriously though, I doubt the mechanic who's actually working on the
    cars gets anywhere near that much (worked as a tutor once for a
    company, got paid $18/hr...thought it was a good deal till I found
    out the parents of the teenagers I was tutoring were paying $100+/hr
    for me to be there...where did the rest of the money go?). In a way,
    that's a lot like the jewelry thing too, having to consider overhead
    costs that get factored into your bill. Rent alone for some
    gas/repair places here can hit $10-20,000 a month, though I couldn't
    know what the car dealerships are paying (and I'm not sure if they
    have the same degree of liability since they're not sitting on huge
    underground tanks of gasoline). But (like the jewelry thing) for any
    business to turn a profit, it's gotta factor in expenses accordingly
    somewhere. And, some businesses like to try to turn more of a profit
    than others by taking advantage of people's lack of knowledge about a
    situation (who hasn't seen discount jewelry ads with unbelieviably
    low discounts? that turn out to have shoddy materials, or dull
    overvalued stones, etc...). 

    Honestly, having a bit of secondhand knowledge in in the car repair
    biz, it's a lot better if you can find a mechanic you can trust and
    go to regularly than to take your car back to the dealership. Their
    prices are insane! And they don't always fix the problem, either (but
    they won't admit they haven't until the problem crops up again). :/
    One of my friends had a car that kept breaking in the exact same way
    despite numerous expensive trips to the dealer to get it fixed... :( 

    Quality workmanship and good customer association are worth it in
    any case. :) Raise your prices if you're undercutting yourself, I
    say...but you can't really blame the small potatoes for the hidden
    costs of running a business, either. :/ 

--M. Osedo



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