[Jewelry making - Article 00127] - [Orchid] Pricing your product

[Daniel R. Spirer]

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    Here's a little David Geller-like thing to think about when you
    think you are charging too much for your repair services.  My wife's
    Volvo developed a problem with the ignition which my regular
    mechanic couldn't fix as the ignition had to come from Volvo in
    Sweden.  We brought the car into the dealer we had originally
    purchased it from.  They ordered the part (cost $115.00) and told us
    to come back a week later to have it put in.  We dropped the car off
    the following Wednesday night (after they were closed).  On Thursday
    morning at 9 am I got a call from them telling me that the work was
    done.  When I got there they handed me the bill:  $270.00!!  That
    was for, at the most, two hours of work (they start at 7 am).  So I
    paid $135.00/hour for a car mechanic to work on my car!!!!  Do any
    of you honestly think that a car mechanic has more education about
    his field than most of you do?  Do any of you honestly think that
    what a car mechanic does is worth more than say working on a family
    heirloom?  Do any of you think that you can produce enough high
    quality ring sizings in one hour to get back $135.00 in labor costs
    alone (don't forget we have material costs, too)?  Personally, I
    went into my store the next day and raised all of our repair charges
    (which, mind you, are already much higher than most of you charge)
    by another 10-20%. 

Daniel R. Spirer, GG
Spirer Somes Jewelers
1794 Massachusetts Ave
Cambridge, MA 02140
617-491-6000
spirersomes AT earthlink.net
www.spirersomes.com



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