[Jewelry making - Article 00087] - Re: [Orchid] [Workshop] Marketing and Promoting your Work

[Beth Rosengard]

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    Hi Rita (Am I right? :-), 

>           As a gallery owner I find that few actually approach us with
>     their work . . .generally we have to seek them out.  Could that be
>     because most galleries take such a large percentage? 
  

    No.  Please don't take offense but I've never heard of Eye Candy
    Gallery before.  I suspect that has a lot to do with why you're not
    approached directly.  If you wish to get submissions from artists,
    you've got to make yourself and your needs known. 

    Advertising helps.  I guarantee you that the galleries that
    advertise in Metalsmith, American Craft, Ornament, Lapidary Journal,
    The Crafts Report, etc., get more submissions than they can handle. 

    As for free PR, have you ever posted here on Orchid inviting
    interested artists to apply?? 

>       As an artist, hand fabricated, one of a kind type jewelry and
>     other stuff . . .I have to admit that slides I've submitted have
>     been as good as any I've seen in magazines and those taken by
>     "recommended" photographers.  I am at the point of admitting to
>     myself that all shows are political, and the only way to get in is
>     to know the director. 


    There are shows where knowing someone does make a difference, but
    where the panel jury shows are concerned (ACC, Phila. Craft Show,
    Smithsonian, etc.), I do not believe this to be the case.  Jurying is
    always a crap shoot.  I have good years and bad years.  That's just
    the way it goes. 

Beth

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