[Jewelry making - Article 00046] - [Orchid] [Advert] Jewelry/Metals Marketing Book

[Metalwerx]

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    Hello Orchidians: Based on the overwhelming growth of Metalwerx, and
    my talk on marketing at Rio Grande's Catalog in Motion, I have
    decided to write the first definitive marketing book on marketing for
    Metalsmiths and Jewelers.  In the past year, I have had to put off
    the etching book and want to concentrate on something that affects us
    all in our jobs. Of the many books I have been reading on marketing
    for Crafts and Craftshows, Guerilla Marketing, Marketing for Artists
    and many more, these books seem to be a "one size fits all".  While
    many areas do overlap, I want to specialize on what the needs and
    obstacles 

    we face in the jewelry/metalsmithing business. 

    Although my strength is networking, my weakness is pricing.
    Therefore, I welcome any suggestions for pricing.  I will be
    searching 

    the archives for some pricing setups and will have that in hand. 
    Rio Grande has offered major mentoring support which for me is
    invaluable. 

    This forum has helped me enormously.  Therefore, when this books is
    published, a portion of the proceeds will go back to Orchid. 

    What I would like is your experiences in the following area.  Please
    email me offline. 

	1)  Running a jewelry store
	2)  Life as a bench jeweler
	3)  Pricing your work
	4)  Making a transition to a new career in jewelry/metalsmithing.
	5)  Life from Academia

    Thanks to all of you. 

-k
Karen Christians
M E T A L W E R X
10 Walnut St.
Woburn, MA  01801
Phone:781/937-3532
Fax: 781/937-3955
http://www.metalwerx.com/
Accredited Jewelry Instruction

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