[Jewelry making - Article 00934] - Re: [Orchid] Craft show tips requested

[Bonnie Blandford]

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    This is in response to Scott L's post about going to an art fair
    with 450 exhibitors and only 25 had business cards or such readily
    available. Doesn't surprise me for a number of reasons. Most art fair
    consultants have said to not leave the cards out for anyone to take
    but offer one and write on the back. The writing on the back makes
    sense because how many business cards have you picked up that you now
    have no idea why? One of the other reasons that people no longer
    leave cards out to be easily picked up is because there are just too
    many people that "collect" them and it gets expensive. My personal
    all time favorite are the teachers that tell their class that their
    homework is to pick up a business card or postcard from every artist
    at a particular show. That not only gets expensive but the kids come
    racing into the booth just to grab a card. That pisses me off. I will
    gladly give a kid my card but at least look at my work first! People
    take cards who have never even looked at my work, just come in for a
    card so they can send me something. It's either for a show I'll never
    apply to or a web site offer I'll never respond to or whatever. Ask
    me if I'm interested and I'll tell you whether to save your time and
    money or not. Most unsolicited information gets pitched without
    opening, either snail or e-mail. Sorry, that's another tangent. 

    Many artists don't put web site information on their cards because
    either they don't have one or they don't want the address spread
    amongst the general public. There is a huge segment of the artist
    population who don't have a web site and don't want one. 

    Not having a sign in your booth is one I have never been able to
    figure out. Makes no sense to me. 

    For me personally, I put out color postcards for anyone to take. I
    have all my web information on my card. I've always had a sign in my 
booth.

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