[Jewelry making - Article 00273] - Re: [Orchid] Truth or Dare

[david]

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Dear Mickey and All,

    As to your question about moving from a mall store, I have two
    examples to tell you about.  I have a friend who started his
    business in a mall, and then moved to a free standing storefront
    several years later. The store I worked for was originally right
    next to the mall, and we moved several blocks away to a Victorian
    style house. In both cases, the businesses did just fine after the
    move. You will lose a lot of people who are "just looking", those
    that are killing time while they wait to meet up with friends, but
    your serious clients will move with you. They are coming to your
    store specifically to see you and your merchandise, and they will do
    that whether you are in the mall or not. This is what I have
    experienced. You would probably have more trouble if you carried a
    lot of low end items that were mostly impulse purchases, as these
    items require a lot of traffic and sales to be profitable. 

    Change is always scarry; really research your possible new
    locations, plan to market the move to your clients, and have faith
    in yourself. 

Good luck,
Brenda
david lee jeweler
Mason City, Iowa


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