[Jewelry making - Article 00221] - Re: [Orchid] Truth or dare survey

[Jim Reitze]

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    Pricing the competition is a tough one.  I don't try to copy
    magazine trends, but rather try to find niches that are not
    overcrowded and inspire me somehow.  The trick, especially with my
    silver pieces, seems to be to find markets where I am not competing
    with mass produced (offshore) stuff that is lower quality and sold by
    the gram.  No way I can compete with my short run pieces that are all
    hand finished.  I need to find buyer who are aware of the uniqueness
    of my work and value the hand crafted qualities rather than strictly
    price points.  Conversely, I can't get too crazy with pricing,
    either.  A lot of my low end pieces are not really profitable unless
    I am selling wholesale in large quantity, but they do pay the rent,
    so to speak. Jim 


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