[Jewelry making - Article 00182] - Re: [Orchid] Truth or dare survey

[E. Luther]

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>         In a panick I decided to hire a marketer and have met with her
>     for the last month.  She is making my head spin - telling me to see
>     myself as part of the Fashion Industry and to pay more attention
>     to the trends - leather, medallions with words on the back, heavy
>     chains, to look at the fashion magazines, Vogue, 17.  <snip> 


    Grace, drop this lady.  She clearly doesn't understand our industry.
    You are resistant for a good reason.  You didn't quit your job to
    make trendy fashion stuff copied out of 17 magazine.  You can't beat
    them on price anyway. 

    Relevant help would come from experts in wholesale selling of
    contemporary crafts.  I've read if you do a Rosen show they set you
    up with a mentor. 

    There's also a great conference, used to be the Crafts Business
    Institute, they changed the name, not sure what it is now. 

    Also, John Iverson is a veteran of the crafts industry who now
    consults (www.iverson.com or www.jiverson.com -- advertises in
    Crafts Report). 

    If you're going to pay someone for advice, try him.  (usual
    disclaimer) 

-- 
Elaine Luther
Chicago area, Illinois, USA
Certified PMC Instructor
eluther AT copper.net


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