[Jewelry making - Article 00033] - [Orchid] Selling to Upscale boutiques

[JoAnna Kelleher]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========


Hello All,

    I have been updating our marketing plan for 2003 and are looking to
    focus a lot of our marketing efforts to selling finished jewelry to
    upscale boutiques. My target market is comprised of boutiques that
    sell high-end clothing and accessories, with 1-9 employees, 1-3
    locations, and whose principal clientele consists of women, age
    35-55, with an annual household income of $70,000 or more. 

    What are the best ways to present one's jewelry to the owners/buyers
    of these boutiques, especially if they are located across the
    country? Should I create a tri-fold brochure, a printed catalog (we
    are constantly updating our designs with many one-of-a-kind pieces),
    catalog on CD-ROM, other method? 

    What have been your experiences selling to high-end boutiques? How
    often do the owners/buyers buy each year and how much do they buy in
    terms of dollars or number of pieces? Are the owners/buyers
    generally receptive or do they have a lot of attitude? Do they buy
    outright or on consignment? Are there certain key styles or elements
    (faceted stones, high-karat gold, etc.) that make a piece more
    desireable to the owner/buyer? 

    I would appreciate feedback from people who deal with boutiques
    regularly or have in the past. Thanks!!! 

JoAnna Kelleher
Director of Operations/Designer


____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________