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Re: [Orchid] Amateur pricing - On valuing ourselves  
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From: Kenneth Gastineau
Date: Sat Feb 01 04:51:08 2003
 
     
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Suzanne:

    I understand what you are saying about being squeamish about
    charging what is necessary to make a profit. When we really charge
    what is necessary to cover our investments in knowledge, tools,
    materials, property, overhead, and time,  the charge can seem
    intimidating. However, I have found that those that want something
    unique will pay what is necessary within reason. When someone
    questions my fees I look them square in the eye and start mentally
    tallying up all of my expenses to run a business. This helps me to
    have the resolve to help them understand what a great deal they are
    really getting. 

    If someone doesn't want to pay for me to do a project profitably, I
    move on to the next client. You cannot pay the bills working for
    people that cannot afford your services. So in essence you are not
    doing anyone any favors by putting yourself out of business. It is
    way too expensive to run a business these days and subsidize it with
    your own funds. 

Kenneth Gastineau
Gastineau Studio
Berea, Kentucky


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