[Jewelry making - Article 00540] - [Orchid] A new book finally reveals: Secrets of the Gem Trade

[richard Wise]

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    Dear Friends & Colleagues, Twenty years of slogging through gem
    mines, pearl farms and assorted thir d world cesspools, asking dumb
    questions and writing lots of articles and its almost here.  My new
    book:  Secrets Of The Gem Trade; (The connoisse ur's guide to
    precious gemstones) will roll off the presses in April.  Th e book
    will be excerpted by Lapidary Journal and Colored Stone Magazines
    beginning in February.  I will be discussing connoisseurship in gems
    and the book at the Tucson Gem & Mineral show, Saturday, February
    15th, 11:00 Am at the convention center.  Please drop by and say
    hello! 

    What the experts say: "The book is a real contribution to the
    gemology literature.  Written by a veteran jeweler, it is, as
    intended a primer...for the collector and as piring connoisseur.  It
    is very up to date and filled with insider insigh ts"               
    Carl A. Francis, Ph.D, Curator, Harvard Mineralo gical Museum Secrets
    Of The Gem Trade; Hardcover, 250 pages, 110 color photographs inc
    luding rare photos and critical analysis of the Hancock, Dresden
    Green an d Hope diamonds, The Caplan Ruby, Morgan Sapphire and
    Rockefeller sapphir e.  Publisher:  Brunswick House Press.  Price:
    $79.95.   Prepublication o ffer to Orchid subscribers:
    www.secretsofthegemtrade.com For those who wonder, why bother?, I can
    only say:  You can make a decent living making jewelry, You make real
    money selling gemstones.  The jewelry business is going through a sea
    change.  In an era that will witness the demise of the traditional
    jewelry store, new business models, innovative models, models that
    work are needed.  Everyone on Orchid is l ooking for the key to
    success.  Gemstones, that is, rare and fine colored gemstones, are
    that key for the designer craftsperson.  Why, because the y are truly
    rare, meaning they are not and cannot be turned into a commod ity. 
    Rare gems will always be the province of those with the eye, the kn
    owledge, and the will to seek them out.  "Secrets Of The Gem Trade" 
    is t he first book and thus far the only book that will provide you
    with the c onceptual tools needed to hone your eye. Sun Tsu said it
    first; In war, one never allows the enemy to choose the t errain of
    battle particularly if one is the weaker adversary.  As Jewelry
    craftsmen, we must learn this if we are to survive.  The crafts
    revival is over!  Generation X and Y could care less about the
    aesthetics of fine hand workmanship.  They want the product, they
    want it cheap and they wa nt it now.  Craftspeople who think they
    can produce mediocre jewelry and compete with jewelers in Bangkok and
    Bali who make $150.00 per month are simply deluding themselves.  I
    believe that quality in materials and craf tsmanship is the key to
    success.  Secrets Of The Gem Trade.  Check out my prepublication
    offer at:  www.sec retsofthegemtrade.com it may be the best 75 bucks
    you ever spent. Feedback requested, dealers enquires welcome,
    Richard AT rwwise.com P.S.  I will be giving a seminar on the "Secrets"
    at The Tucson Gem & Min eral Show, Saturday, February 15th at 11 am.
    I am setting up a speaking tour starting spring 2003 and am 
    interested in other bookings. Visit our online gallery: www.rwwise.com




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