[Jewelry making - Article 00526] - Re: [Orchid] Deals with Nordstrom's, et al

[P & L Dolphin]

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    I was a retail buyer for many years and there are several ways of
    getting your jewelry line in stores/shops/boutiques.  There are
    jewelry trade shows, find out which ones the buyers mainly attend. 
    Second, call the buying office directly and set up an appointment
    with the buyer.  Third, if you are attending a show and/or craft
    fair, invite the buyer to view your items.  Fourth, go to the
    managers of the jewelry department.  The managers and salespeople
    are the money makers, they help the buyer attain sales and they know
    what sales and for how much.  Usually the buyer will follow what the
    "frontline" people are asking for. 

    When dealing with the buyers, make sure that you have a price list
    that will consists of buying by the piece versus in bulk.  They will
    always ask you what your price points are.  Always be professional,
    by having  nice pictures of your jewelry items in a portfolio will
    be fantastic.  Present it on a model or display it artfully.  Using
    a digital camera and then printing it out on a photo printer will do
    fine. 

    Know your terms and conditions of shipping, returns, payment, etc. 
    Many buyers will ask for exclusitivity so make sure you have an
    answer for that.  Buyers will also want things on consignment, this
    is totally up to you but there are risks.  Doing things on
    consignment in a big department store will get you exposure and
    possibly more sales but you could have your items ruined.  So if you
    do decide to do it on consignment, have in your agreement that any
    items that are not in the excellent condition when received by the
    store that its the store's responsibility for payment. Hope this
    helps. Dolphin

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