[Jewelry making - Article 00075] - Re: [Orchid] Lapidary Journal

[Gerry]

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    All, I have almost 30 years of experience buying Lapidary Magazines,
    advertising in them, and supporting the Lapidary Cause.  What
    Suzanne said about business editors is also applied to the people
    that buy the magazine, advertise in the magazine, and expect the
    magazine to provide them with positive support.  Lapidary Journal is
    one magazine that has totally turned its back on its own prime base
    of support - the lapidary. About three years ago I stopped
    advertising in Lapidary Journal, the Buyers Guide, Rock and Gem, and
    Colored Stone.  Subscribers of these publications did not buy
    finished lapidary products or lapidary services.  I tried for
    numerous years to get effective advertising from these organizations.
     Our adds were not correctly printed, broken between two pages,
    printed half on one page and half on the flip side of another page,
    show publications were delivered to customers after the show was
    held, etc..  Even when the add was correct the response was poor. 
    The subscriber base does not use my product.  What finally ended my
    support for these organizations was when they sold my name, address,
    and email to Spam companies without my consent.  When I found my
    email and PO Box filled with junk I stopped advertising with these
    companies. I am still a subscriber, but with every issue I get less
    and less entertainment from the Lapidary Journal. It is no longer
    about lapidary. Rock and Gem is at least entertaining to a lapidary. 
    To all the people that like the way the new Lapidary Journal is
    formatted I suggest that you start supporting it by advertising in
    the magazine or buying from the businesses that advertise in the
    magazine.  If not the advertisers will drop their support of the
    magazine and it will continue to shrink and finally go away. 

  Gerry Galarneau
  G+LW Booth 111 Feb 1-14, 2003
  ggwcr AT cox.net
  www.galarneausgems.com


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