[Jewelry making - Article 00702] - Re: [Orchid] First Trade Show? (long)

[LSHancock]

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Jeffrey, 

    If you want to learn more about the industry and the people, just
    stay plugged in to Orchid.  Ask whatever questions you have, you'll
    get a good representation here. 

    As to a trade show...I have never been to the JCK show in Vegas show
    but I know most of the manufactureres who go to NY go to Vegas. 
    Don't think there is really much difference other than location.  Be
    prepared to meet some resistance getting into any trade show if you
    don't have an actual retail location.  Most of the trade shows try
    to keep out people who are just there to ogle at designs.  Though
    there are many people who are innocently admiring great work there
    are just as many people who use trade shows as a way to rip off
    designs for commercial profit. 

    I think I would figure out how much a trip to Europe, NY or anywhere
    else would be and use that money to subscribe to some good trade
    magazines (JCK, JQ or Professional Jeweler).  Go to Borders or
    Barnes and Noble or an independent news stand and pick up some
    international design magazines.  Pick up a Town and Country magazine
    every now and then.  And don't forget about the artsier magazines
    like American Craft or Metalsmith.  

    Keep in mind that for artists the money is in innovation, not
    trends.  Get into a trend and eventually it fades and you have to
    move to another trend.  Find your own unique product and get it to
    market, either by making and selling it yourself or through
    licensing. 

    Larry  

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