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[Orchid] [Workshop] PR Class  
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From: dede sullivan
Date: Tue Nov 05 17:45:46 2002
 
     
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Hello everybody:

    I am starting to teach a PR workshop for designers. I was able to
    apply 10 years of advertising experience in order to get the word out
    about my collection.  Finally I am getting some mainstream press
    which will boost my sales.  I am going to be teaching the workshop
    out of my store. Each workshop will be small 4-6 people max. The
    workshop will be about 3 hrs long.  Below is information about the
    class and myself.  If you are interested in attending email me off
    list or call my shop: 212-475-7943 

    All the best! 

    DeDe dedemetal jewelry Five One Seven Boutique 517 East 12th Street 
NYC
    NY 10009 212-475-7943 

    Public Relations 101 

    Less than 2% of all designers who brave editors and open calls get
    the nod. This workshop offers tips from a fellow designer on how to
    beat the odds and generate press interest 

    Workshop includes: How to determine your market What editors look for
    in your bio How to pitch your line to a magazine or department store
    Why a web presence is essential 

    Each student will leave with a "kit" of  tips & instructions
    including: how to write a press release, tips for cold calling, how
    to choose a logo and a list of organizations that can help you get
    your name out there. 

    Be apart of the very first workshop at a discount price Friday
    November 8th 6:00pm (this class will be about 2-3 hrs) 

    Space is very limited. So apply early. Total cost for first workshop
    $80 payable by check or credit card Class will be held at the Fred De
    Vos Studio in NYC 

    Second workshop will take place at FIVE ONE SEVEN, NYC TUESDAY
    NOVEMBER 12TH 10:00AM - 1:00PM Total cost $120.00 Limit 4 students per
    class 

    Call to reserve your space 212-475-7943 Please bring any press
    materials you may have 

    DeDe Sullivan is the woman behind DeDeMetal Jewelry and part owner
    of the store FIVE ONE SEVEN. DeDeMetal Jewelry and  FIVE ONE SEVEN
    have been mentioned and seen in the following publications over the
    last 8 months: BASIL INTERNATIONAL, WWD, TIMEOUT NEW  YORK & SOMA
    MAGAZINE and will be in the following magazines starting next month:
    TEEN PEOPLE, LUCKY MAGAZINE AND MARIE CLAIRE.  

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