[Jewelry making - Article 00030] - [Orchid] Jewelry Sales

[David S. Geller]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========


    This was passed onto me from a multi million dollar a year store who
    uses radio on 6 stations. David Geller


          Interesting article from a Radio Research company 
          - - - - - - - - - - - - - - - - - - - - - - - - - - - - 
          Mass Merchants Sold More Jewelry than Department Stores in
          2001 

          Discounters and mass merchants surpassed department stores in
          jewelry sales in 2001, although traditional jewelry stores
          continue to account for more than half of the retail category's
          business, according to Unity Marketing. Retail sales of jewelry
          fell slightly in 2001 to $39.5 billion, down from $39.8 billion
          in 2000. 

          Sales of diamond jewelry grew 1.5 percent; sales of pearl
          jewelry and platinum jewelry each rose 1 percent. However,
          watch sales were down 2.5 percent, loose gemstones declined 2
          percent, and karat gold jewelry fell 1.5 percent. More than
          half of jewelry (54 percent) continues to be sold through
          jewelry stores, although this channel's share declined
          slightly in 2001. 

          Sales through department stores plummeted 30.9 percent, while
          sales through discounters and mass merchants grew 17.6 percent.
          Sales through non-store channels, such as TV, catalogs, the
          Internet, and direct sales, grew 13 percent. Jewelry was
          purchased by about half of consumers in 2001, with 39 percent
          buying fine jewelry (which includes that made of precious or
          semiprecious stones, 14K or above gold, sterling silver, or
          platinum) and 31 percent buying costume jewelry. In 1999, 33
          percent of consumers bought fine jewelry and 22 percent costume
          jewelry. 

          Similar proportions of households bought jewelry for
          themselves (28 percent) and as gifts (27 percent). Women are
          far more likely to buy jewelry for themselves; men are more
          likely to purchase it as gifts. Fine jewelry buyers purchased
          an average of 3.9 items for themselves and 4.8 for others
          during the past year. 

          Costume jewelry buyers made 6.7 purchases for themselves and
          6.3 for others. People tend to spend more on jewelry when
          buying gifts than they do when making purchases for themselves.
          The average fine-jewelry purchase for personal use costs $485,
          while gift purchases average $507. Costume jewelry costs an
          average of $72 when bought for personal use and $126 when it is
          a gift. Source: Research Alert, 10/18/02 



____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________