[Jewelry making - Article 00946] - Re: [Orchid] One day shows?

[JoAnna Kelleher]

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Hi Dave,

    There are so many factors that I consider before doing the show. 

    Saturdays are generally more productive than Sundays because a lot
    of people go to church in the morning (or sleep late - <grin>). The
    demographics of the attendees is important, too. Are the attendees
    the kind of people who would normally buy your style of jewelry, i.e.
    if your pieces are upscale, are the attendees able to afford your
    pieces? If the show has a theme (art walk, gay pride festival, craft
    festival, wine tasting, etc.), how well does your style reflect the
    theme? Are the attendees buyers or just lookers? Talk to previous
    exhibitors to find out a lot of this info. 

    We sell medium-high end pieces and had a booth at an art walk show
    which was held on a Sunday. In spite of a minimal attendance, we did
    several hundred dollars worth of business and our booth costs were
    only 10% of our take ($50). A month later we had a booth at the local
    gay pride festival held on a Saturday. In spite of thousands of
    attendees, we did all of $35 worth of business and the booth cost us
    $300. Why the difference? Our designs are not specifically
    gay-oriented; no rainbows, double female or male symbols, etc. We did
    not appeal to the basic theme of the show. Plus, the attendees are
    more lookers than buyers. The people are there to celebrate and
    people-watch, not necessarily to buy stuff. Consequently, we sold
    squat. 

    I hope that helps. 

JoAnna Kelleher, Director of Operations
Pearl Exotics Trading Company
http://www.pearlexotics.com 

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