[Jewelry making - Article 00934] - Re: [Orchid] One day shows?

[LSHancock]

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Dave, 

    I have found that what makes a good show for one is not necessarily
    good for others.  You have to look at what you would be able to get
    out of it and how well the show management does it's job.  

    If you have a good mailing list or customer list and need a place
    that you can meet them, then even a one day show is an opportunity. 
    The questions I have aRe: is the show well run, are they going to
    attract an audience that will appreciate your work, will your
    customers feel at home around the other vendors and will it help or
    hurt your image to be in this show.  If your work is not in the same
    league as the other vendors then it does your image no good.  If the
    audience that they attract is not up to the level of your current
    customers then the new customers you could attract will be limited. 
    

    If there is one thing that I have learned doing shows it is that you
    have to do your homework and some research to decide whether or not
    a show is right for you.  Many shows now have websites and you can
    find exhibitor lists from past shows.  See if you can find out who
    some of the other artists are that were there last year and see if
    they have websites.  Check out their product. Is their price point
    around yours?  Is the product a quality one?  And don't just look at
    other jewelers.  Check the other mediums as well.  If a show doesn't
    have a website call and ask them to send you an exhibitor list from
    last years show.  Their response will tell you a lot about there
    attitude towards artists. 

    Of course, you could stay out of the show and go visit and see how
    you like it, or you could do it and take a chance.  Depends on how
    much time and money you have to blow on a bad decision.  

    I've been to shows that I wish were only one day shows.  I've been
    to shows that I wish went on for another week.  The fact is that in
    an economy like the one we are in now, it is likely that even a show
    that has a great track record can have an off year.  Then, it
    matters less how well the show is attended, but how good your
    selling skills are and how hungry you are. 

    Larry  

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