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Re: [Orchid] A Jewelry Buyer's Guide  
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From: geraldlivings
Date: Wed Jun 12 08:03:28 2002
 
     
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    Richard, I can sympathize with you on the hours spent selling low
    price items.  I could not estimate the hours spent where I have
    worked with cli ent's asking, " should I take the $10 chain or should
    I take the $12 chain?". I have seen a lot of sales people leave
    scorch marks on the carpet headin g for the backroom when a client
    heads for the silver counter.  This makes me wonder about the stories
    that fellow orchidians have about that cheap sale that turned into a
    gold mine.  Your writing about a ten dollar chain 

    reminds me of a story before I struck out on my own. I sold a silver
    chai n to a young guy for about ten dollars as he had just bought a
    cheap penden t from a street vendor. I recall the pendent was for no
    special reason, it was just an "I love you" sorta thing.  I must have
    spent over an hour wit h him as he AGONIZED over his choices.  later
    this list looked like the fol lowing: 

    Him : engagement ring, pearl necklace, ruby pendent(see below). Her :
    diamond earrings, gold chains, omega necklace. both : bridesmaid and
    groomsmen gifts, grooms mom gift,wedding band for her ring and plain
    bands for both. her father : remake her mom's wedding ring into a
    pendant and enhancer co mbo. (her mom had just died of an agreasive
    cancer). 


    This was the first and I suspect the only time I will have the
    opportunit y to argue with a client (her dad), "that I did not want
    more money as the estimate is more then enough to do the job of
    making what you want". He and his wife had decided to redo her
    wedding set with a budget of $10,000 

    days before she fell ill and that was the budget he gave me and it
    was ab out 2X the estimate. 

    This set of client were easily worth over $25,000 to the owner for
    sellin g a cheap piece of silver. I left this company to sell my own
    designs short ly after this last sale and I will always remember these
    clients who had bec ome friends. 

    I would love to read stories like this from others, it would be a
    nice co unterpoint to the nightmare client stories. 
 

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