[Jewelry making - Article 00144] - Re: [Orchid] A Jewelry Buyer's Guide

[Suzanne Wade]

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    Hmmm, a thought... Are any of you members of MJSA? It seems to me
    that if you aren't finding JA responsive to your needs, as
    manufacturers (however small), the logical next step would be to talk
    to the association that represents *your* interests. MJSA offers a
    Guild membership specifically for small, one, two and three-person
    shops, which is much less expensive than what the big guys pay, with
    access to most of the same benefits (including a subscription to AJM
    magazine, where I'm a contributing editor.) Because their membership
    includes small jewelers/designers/artists, they should be interested
    in helping you meet your needs, including your need to educate your
    customers. 

    MJSA also has expanded its publishing division in the last year or
    so, and is certainly positioned to be able to produce the types of
    brochures or books you're talking about. If you're a member, why
    don't you give MJSA a call and ask them about it? (Come to think of
    it, if you're not a member, call them anyway; they need to hear from
    this segment of the industry so they can better meet your needs.) 
    I'll forward this message to Rich Youmans, MJSA's director of
    communications, as well. If you want to add your two cents worth, you
    can e-mail him at ryoumans AT mjsainc.com. 

    Things to think about: Would you only be interested in brochures of
    this type if they were free, or would you purchase them for
    distribution to your customers? (Assuming the price were reasonable,
    of course.) If so, how many a year, do you think? If there were
    enough interest to cover the potential costs, I think MJSA would be
    inclined to consider such a project. 

    There have been a lot of good ideas posted in this discussion: let's
    share them with MJSA and see what they say. 

Suzanne
Suzanne Wade
writer/editor
Suzanne AT rswade.net
Phone: (508) 339-7366
Fax: (928) 563-8255

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