[Jewelry making - Article 00070] - Re: [Orchid] A Jewelry Buyer's Guide

[MillsGem]

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    All, Daniel's assessment of the true cost of selling a stone through
    a chain or department store is very realistic......assuming, of
    course, that the stone has to be outsourced. Moreover, it occurs to
    me that here is another example of how difficult it can be for the
    large corporation to effectively compete with the small operator.
    Those of us who cut our own stones can be quite self sufficient when
    it comes to marketing loose gems. Large stores would have a hard time
    stocking and securing loose stones and they would have to tie up
    capital to do so. Furthermore, it would suggest that the salesperson
    be much more knowledgeable....something that might require them to
    pay more for their help ( Gawd forbid ! ) 

Ron at Mills Gem, Los Osos, CA.

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