[Jewelry making - Article 00963] - Re: [Orchid] Educating the buying masses

[Craftartisan]

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>      The most fortunate and unfortunate thing to happen to the
>     industry is QVC...Service Merchandise and some of the other home
>     shopping clubs.  They do the serious jeweler a disservice by
>     "selling" cheap poorly made items (that we get for repairs)and
>     people think are wonderful,  you all know what we are up against.  
>     They also use terms that fool the customer or confuse them. " 

    HERE! HERE!  I hate to admit it, but I created sets for the Home
    Shopping Network for the last year of my show biz career--what can I
    say, I wanted to be closer to family and it was the only game in
    town.  Anyway, during that time I had so many people ask me what the
    quality of the jewelry was really like.  Strangely enough, I told
    them the same thing everytime--The only stuff that looked decent
    were the CZ lines (Absolute and Suzanne Somers--one of my shows, by
    the way).  The jewelry that featured gemstones and gold was all crap
    and looked 100 times worse in person--you would be amazed what they
    can do with those cameras!  I also think they have some of the best
    jewelry stylists around--these guys work miracles!  

    As for the confusing terms, I agree.  I think the hosts try to be
    accurate, but the buyers often give them incorrect information. 
    While I was there, Colleen Lopez, who knew I made jewelry, often
    asked me to verify the information that she got from the buyers.  I
    saw a ton of errors.  Unfortunately, she was the only host who was
    conscientious enough to ask someone who knew.  I no longer watch the
    broadcasts--I only watched them to check my sets--so I have no idea
    what is going on now.  I left the Network about 3 years ago.  

    For what it is worth, I tried to make a difference...he he! 

Andrea L. McLester
http://almclester.netfirms.com   

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