[Jewelry making - Article 00836] - Re: [Orchid] New Ways to Sell Jewelry

[Allan Heywood]

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>         I would like to know what kind of presentation to take. 

    I would suggest it should be ready-to-sell examples of everything
    you do Anne, (excepting only those pieces you're absolutely certain
    the outlet wouldn't handle) and the appropriate promotional sheets,
    swing tags with your logo/details, boxes/bags or if you use them,
    and pricelists/ordering book.  I'd also be prepared - in fact looking
    - to sell the stuff I had with me if the opportunity arose. 

    The goods would be neatly packed in an organized, readily-accessible
    way in some sort of professional-looking container - not an old
    carboard carton. They should be easy to remove, view, and repack. 

    I  realize that you need an appointment- is this terribly difficult
    to do? 

    Getting the appointment was probably the most difficult part for me
    - overcoming a reluctance to leave the safety of the workshop and
    sell myself and my work (funny hangup for a pub-muso of 30 years
    standing, eh?). I used to ring a potential outlet, talk to the
    manager or proprietor, ask if I might send them some information and
    photos of my work (not slides) and then follow up by phone a day or
    two after they should have received the stuff in the mail.  If they
    showed interest in seeing the real thing I would arrange an
    appointment, confirm it by phone the day before and make sure I left
    myself plenty of time to find parking etc and still get there about
    15 minutes early. 

    I'd use that 15 minutes to have a quick look at the window displays
    of outlets around my target to see what the competition was like and
    wonder what the hell I was doing there. 

    Then it was up to the work to speak for itself, and about one in
    every ten times it did. 

Good luck
Al Heywood

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