[Jewelry making - Article 00760] - Re: [Orchid] Jewelry Buyer's Guide

[T A Masters]

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    Sam, Unless a campaign by a "special interest group" begins to
    highlight a particular "offense", it just does not happen. Sweat
    shops be they sneakers or stones do allow the workers to bring money
    home to their families. Boycotts while they do appeal to the media,
    usually penalize the lowest person in the chain, be it miner or
    assembler. Neither the name brand nor the chain really suffer other
    than minor slumps easily overcome by an approaching holiday. 

    While we, reasonably well fed, easily swayed by a "cause" for the
    good of the people, gain a bit of satisfaction, it wreaks havoc
    where it least should. 

    You are totally correct in saying people buy what they can afford.
    Those in the lower socio economic bracket feel wonderful being able
    to buy an attractive piece of jewelry at Walmart, Sears, or similar.
    They love and wear with pride their special piece. So it should be. 

    Those in the upper brackets usually go with Tiffany, Harry Winston,
    or similar. The extra cost for the name is borne by being able to
    mention it in passing reference. 

    It is the middle bracket that can use the information contained in a
    brochure of what to look for, how to compare, and most importantly,
    how to enjoy the artistry of the fabricator rather the name of the
    store. A local men's clothier runs a TV commercial showing viewers
    why they should buy at his store. One scene shows removing a "name"
    label worth 15 cents from a suit and selling it for $150.00 less.
    Another shows a happy customer wearing a just purchased suit
    commenting he saw it at a department store for $250, while he paid
    just $180. Marketing and proving value is what we need to
    accomplish. This will not come by ridiculing Walmart, the Walmart
    customer will remember that, when they can afford to move up to a
    non chain, proper jewelry store. When receiving something to repair,
    the impression you make will last a very long time. Teresa  

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