[Jewelry making - Article 00216] - Re: [Orchid] Advertise in the DJS book

[frank goss]

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    I advertised in DJH two years in a row and found it to be less than
    useful. The contacts I made with it were either not the buyers for
    the company and were just employees who wanted to see my catalog or
    else they were private individuals who had no connection to a retail
    gallery at all. For the two years I advertised I had ONE legitimate
    inqurery from a retail jewelry store and I did work with them for two
    seasons until a management change made it a less than satisfactory
    relationship.That of course was not the fault of DJH. I felt its was
    not econcomical or cost effective for my work so I dropped it after
    two years. The sales people try to convince you that you have to
    advertise for several years in a row to get attention. The gross on
    the sales I picked up did not offset the cost of the advertising.  

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